This book is fierce. It starts off explaining what is wrong with the way a lot of the web, particularly the social web, is designed nowadays and winds up arguing for more regulation (or professional standards) for the design industry. I always enjoy people who are good at taking apart just WHY something is bad, especially if they do it with love and/or caring which indicates that they’re not just cranky oldsters. Monteiro has been a voice in the online community of designers since... ever? And he’s mad. Which is not new, but him channeling that anger into explaining to newer designers exactly how their moral compass should operate is a new angle from my perspective. Shove this into the hands of any UX person you know. It’s so good.