Where to begin? I couldn’t stand this book. It may be the first book in this list that I couldn’t even finish. Harris discusses consumer’s weird predilections for oddness in their buying preferences at the same time as he seems to gasp “but we just can’t help ourselves!” His annoying use of the word We in this sentence is just one of my many gripes with this book, along with its snobbery, anecdotes passing as reference, and just general disdain for everything. Harris seems to think that nothing is authentic and so derides consumer things for pretending authenticity, as opposed to the people who own those things. Pomo dreck. Skip it.