Been meaning to read this book for a long time. Erica Hall owns Mule Design, a design company notable for keeping it real and really good design. This book talks about just how much research you need to do when you are working on a design project, which kinds are good, which kinds are bad, and which kinds (surveys) can be good but are also tricksy. It’s very readable, often funny, and will teach you some things. This was the “shitty pulp edition” and I love it, the only downside to this edition is that some of the images in it are sort of blurry like a newspaper photo, not a big deal.